PR Manager Tourism Services

Role Overview & Responsibilities

VFS Global is the world's largest and most experienced Outsourcing & Technology Service Specialists for Diplomatic Missions and Governments Worldwide.

Areas of Responsibility

Communications:

• Develop and implement and facilitate communication strategies on behalf of the Tourism Board to consistently maintain a positive brand image
• Streamline communication channels and ensuring they meet the brand guidelines of the Tourism Board & VFS Global
• Plan brand building and publicity activities for existing and new services across regions
• Ensure effective messaging through communiqués for promotion and up selling of the destination to meet business objectives (within deadlines)

Marketing Communications

• Content development and management for:
• Website Management
• Newsletters
• Marketing Communication collaterals (print/ digital)
• Destination product brochures
• White papers/ case studies/ dossiers
• Ads

PR and Media Management:

• Draft press and media releases, questionnaire responses, editorials/ advertorials, speeches, etc.
• Media tracking for coverage on the organization, competition and industry news
• Manage various media events and promotions across regions
• Manage media agencies for all PR managements needs

Qualifications

• Minimum Post Graduate or global equivalent degree
• Additional: PG (Diploma) in mass communication / journalism or global equivalent
• 8 – 12 years of relevant work experience
• Excellent communication skills (written & verbal) coupled with highly developed interpersonal skills
• Organizational and analytical skills
• Ability to respond under pressure

Job Type: Full-time

Salary: £29,500.00 per year

Benefits:

• Referral programme

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• London: reliably commute or plan to relocate before starting work (required)

Education:

• Master's (preferred)

Experience:

• relevant: 8 years (preferred)

Work Location: In person