Marketing Content Writer

Role Overview & Responsibilities

We are looking for Content Writer to work in the marketing team.

Reporting to the Marketing Manager, the role will include:

• Writing weekly blogs/articles on a variety of topics related to business software/ERP systems within the interests of the industries we serve – manufacturing, distribution, furniture, fashion/apparel - with the ability to implement elements of SEO into digital content creation.
• Ad-hoc creation of e-books, case studies, whitepapers, and other digital content to aid marketing activities.
• Reviewing existing content and evaluating analytics to adjust content to improve its performance.
• Researching industry-related topics and conduct keyword research to help with content creation, to increase traffic to the website.
• Research and recommend new content to cover any gaps we have in existing content and missing keyword opportunities.
• Posting content on social media (LinkedIn)
• Turning content into eshots (marketing emails), promoting the content to our subscribers.

Additional:

• Working with a CRM system (Microsoft Dynamics CRM).

You will need:

• Content writing or copywriting experience, with the ability to implement SEO best practices.
• Great communication skills
• Excellent attention to detail

The following skills/experience would be desirable:

• Experience in using a CMS based website with the knowledge on how to add pages, blogs, and a clear understanding of how to structure web pages to improve usability and drive leads.
• Experience in managing a company LinkedIn page, growing engagement.
• Adobe Photoshop - ability to support with image creation to support the content.
• Confident using and interpreting Google Analytics, strong understanding of key metrics and how they relate to website performance.

As a content writer, you should have an interest in and keep up to date with SEO best practices.

Applications

When applying, please include both a covering letter and a CV.

Company:

Syscom PLC, providers & implementers of ERP software and Managed IT services.

Contract

Full Time, permanent. Part time would be considered.

Monday – Friday 8.45 – 5.30 (5.00pm on a Friday).

This role is hybrid – therefore applicants should be able to commute to our office in Kingswinford, West Midlands.

Job Types: Full-time, Part-time, Permanent
Part-time hours: 32 per week

Salary: £24,000.00 per year

Benefits:

• Company pension
• Free parking
• On-site parking
• Work from home

Schedule:

• Day shift
• Monday to Friday
• No weekends

Ability to commute/relocate:

• Kingswinford, DY6 8AW: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Please include a cover letter. Please also specify if you are applying for this role full-time or part-time.

Education:

• A-Level or equivalent (preferred)

Experience:

• SEO: 1 year (preferred)
• Content writing: 1 year (preferred)

Work Location: Hybrid remote in Kingswinford, DY6 8AW